The Conception of MADE's Cedar & Summit™ Collection

Minnesota is a place of contrasts—where glass towers glow over historic avenues, where creative energy meets quiet tradition, and where everyday style takes on a distinctly northern character. At Be Well & Co., we’re shaped by the beautiful duality of our home: the Twin Cities. Two places. Two personalities. One shared heartbeat. Minneapolis and Saint Paul. Cedar & Summit™. Urban edge and heritage charm. This is where our story lives.

Photo Credit: Cedar Cultural Center Plaza Mural by Leslie Barlow and Hibaaq Ibrahim / @Minneapolis.org

Cedar Side: The Pulse of Minneapolis

Walk through Minneapolis and you’ll feel it—the kinetic rhythm of a city always in motion. From North Loop coffee shops to rooftop nights overlooking the skyline, Minneapolis thrives on creativity and bold expression. It’s confident. Modern. Fearlessly original. This spirit inspires the Cedar side of our brand: clean lines, vibrant pops of color, elevated street-prep, and fashion that moves as fast as the city itself. Cedar is for the doers, the makers, the early risers and late-night thinkers. For the ones who navigate the world with momentum.

Summit: The Heart of Saint Paul

Just across the river, Saint Paul tells a different story. Its charm is quieter, but no less powerful—century-old homes on Summit Avenue, tree-lined boulevards, classic Midwest elegance, and a gentle kind of sophistication that stands the test of time. This is the Summit side of our brand: heritage-inspired prep, refined textures, timeless silhouettes, and a sense of grounded grace. Summit is for the collectors of classics, the ones who appreciate architectural details, handwritten notes, and the art of intentional living.

Where Two Styles Become One Identity

Cedar & Summit was born from the belief that great style happens in the space between contrasts. We’re a meeting point—a crossroads where urban modernity merges with northern heritage, where prep evolves into something fresh, and where luxury is expressed quietly, confidently, and with purpose.

Our collections reflect both cities, both moods, both ways of living:

• Minneapolis energy in motion-driven pieces, vibrant color pops, and sleek silhouettes.
• Saint Paul refinement in classic cuts, elevated details, and design that endures.

Together, they create a new vision of northern fashion:

Premium-prep redefined for the modern Minnesota lifestyle.

For a Life Lived Between Cedar and Summit™

Whether you’re navigating downtown streets or strolling along the river on a cool evening, our pieces are crafted to meet the moment. To adapt, to elevate, and to express the duality that makes Minnesota—and you—unique. Because style isn’t about choosing one identity over another. It’s about embracing the sum of all the places, moments, and influences that shape us.

This is our world.

This is Minnesota.

This is Cedar & Summit.

Welcome home.